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WORK: Natural Home (name)
CATEGORY: Product Naming
AUTHOR: Flavio Bassi
The naming project for my first complex work of Natural Architecture, the residential unit located in the central hills of Firenze.
Provided that the aim of the unit was to become a welcoming holiday home for international travelers, it was chosen that:
- the name had to be in English (because of the international atmosphere of the place);
- the name had to contain the word "Natural" (to communicate its major characteristic, the Natural Architecture restoration);
- the name had to contain the word "Home" (to be friendly and welcoming, as the traveler's own home).
From here, the necessary result: "Natural Home". Its simplicity communicates efficaciously the spirit of the place, and stands out in the mass of anonymous usual names of the ordinary holiday homes.
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